As a new independent brand, store by .jpg has gained a group of loyal fans thanks to its high-quality products and the rapid spread of the Internet.

近年,各式各样的咖啡店在国内层出不穷,随之而来的咖啡文化充满了生活中的每个时刻,咖啡店的新消费模式与情景油然而生。store by .jpg作为新生自主品牌,得益于其优质的出品与互联网的传播迅速，因此收获了一批忠实粉丝。

As one of the earliest Asian coffee culture circles, Japan has integrated coffee into its aesthetic pursuit of simplicity and silence. The collision between the two has broken the contemporary impetuous society. Therefore, it is possible to combine the present aesthetics with the daily aesthetics to create a place to calm the restlessness of the public.

作为亚洲较早涉足咖啡文化圈之一的日本，将咖啡融入其对于质朴和寂静的美学追求，两者的碰撞打破了当代浮躁的社会。因而本案结合当下，以类日式美学作为空间调性，为大众在城市喧闹之中打造一处可抚平躁动的场域。

Based on the discussion of the social relationship between space, coffee culture and neighbors, it’s different from the fast food model of opening commercial office areas. It takes the integration of people and space as the core to create a new space that resonates.

本案的设计基于对空间、咖啡文化及邻里三者之间的社交关系作出探讨，有别于以往开设在商业办公区域的快餐式咖啡门店，以人与空间的共融为核心去营造全新的空间体验， 尝试拨动顾客与咖啡的关系，引起情绪共鸣。

Satisfy the continuity of the brand's own tone, rational design language creates space diversity, delicate material texture gives customers pure feelings, and social distance is the design point to express emotional communication between baristas and customers.

满足品牌自身调性连续的同时，用理性的设计语言创造空间的多样性，用细腻的材质肌理赋予大众纯粹的感受，以距离作为标尺去表达使用情景当中咖啡师与顾客之间情感交流。

Different sitting height designs stimulate the diverse experience of the space, prompting customers to actively explore the space, all emotions generated here can be found, and then return to the value delivered by store by .jpg coffee.

通过对堂坐的形式进行不同的高度设计，以激发空间的多样体验性，促使客群去主动探索与空间的互动，各种结构与材质碰击出丰富的细节，顾客于这期间产生的所有微妙情绪都能在空间里找到激发点，随之回归到store by .jpg咖啡从制作到被品尝所能传递的价值。

The warm-colored wood neutralizes the coolness of fair-faced concrete, and the coffee culture of store by .jpg is placed in the wood decoration showcase to bring customers the most intuitive display.

细腻的纹理体现在每块暖色的实木上，中和了清水混凝土的清冽感，亦将store by .jpg的咖啡文化置于木饰展橱当中以带给大众最为直观的展示。

Holding a cup of coffee in hand, the sun fills the space, and you can feel the changes of the seasons and the urban culture through the window; let coffee become a community cultural symbol and superimpose it in the current urban cultural development.

手捧一杯馥郁醇香的咖啡，暖黄的阳光穿过通透的落地窗充盈着这纯粹的空间里，在疗愈身心之时，感受窗内外的四季变化与城市人文；让咖啡成为社区的文化符号叠加到当下的城市文化发展中，得以延续的同时亦促成了相应的商业价值与感情回报。

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